iHerb has been in business since 1996. We are a global leader in bringing the best overall value in natural products to our customers all over the world. Top 8 reasons to make iHerb your #1 choice for natural products! (1) World's best value! - Over 1,200 brands & 30,000 brand name products with prices typically 30 - 50% less than health food stores and natural pharmacies. A 10% loyalty credit available for re-orders. Quantity discounts. (2) Honest & real customer product reviews - All reviews written by iHerb customers only, who had to order the product before they were able to write a review. No 3rd party reviews. (3) Assurance of freshness & quality - With inventory turnover rate averages of 8.1 times per year, among the highest in the industry, iHerb is able to offer you the FRESHEST products possible! Most products have expiration dates or best-by-dates & certification of analysis by an independent 3rd Party lab. (4) Air-conditioned & super clean warehouses - Entirely climate-controlled distribution centers protect products. This level of quality control ensures product effectiveness for customers. (5) Solid commitment to personal privacy - No 3rd party customer information sharing (6) Enhanced 256-bit encryption with tokenization - only last 4 digits of credit card number & expiration date are stored. (7) 24 hour 7 day customer service - reachable by chat & email to answer questions & resolve issues with your order (8) Eco-friendly initiatives - When you shop with us,m you're part of a global solution to a healthier, more sustainable plante!