About

Since 1967, the Bear Family has been a cornerstone of the Elgin, Illinois business community. Our story begins with Jerry and Marcelle Bear, who established their first McDonald’s franchise on a foundation of integrity, exceptional service, and community care. This commitment quickly transformed into a decades-long legacy of operational excellence and trust in the Quick Service Restaurant (QSR) sector.

Led today by David and Nicole Bear, this family tradition has evolved into BFRx Hospitality, one of the region’s most respected franchise management organizations. We leverage over three decades of leadership experience in successful multi-unit operations and strong community partnerships.

BFRx Hospitality is now expanding beyond QSR and restaurants, applying our proven principles of quality, care, and people-first hospitality to new high-growth industries. Discover how our trusted family legacy continues to set the standard for success and meaningful impact.