Description

In today’s competitive market, local businesses have a unique advantage: the ability to quickly adapt and create personalized experiences for their customers. But how do you ensure that the changes you make truly address your customers' needs and lead to lasting business success? 

You'll learn how to implement customer-centric practices using human-centered design principles. We'll walk through simple, actionable steps to uncover your customers' biggest pain points, design meaningful solutions, and make small changes that create big impact. Come ready to reflect on a challenge you're facing in your business or a solution you're working on.

By the end of the session, you'll leave with a clear plan for taking your next step toward innovation and growth—powered by your customers.